Obsidi
A social media platform for tech professionals to network and attend live talks on topics like engineering and cybersecurity. It’s a space to learn, connect, and stay updated on industry trends.
The Challenge
The team faced several challenges while building Obsidi. Creating a design system and component library required ensuring consistency across the platform while addressing diverse user needs. Building a front-end class system to manage growing features demanded careful planning to maintain scalability. Optimizing SEO for the job listing page was also challenging, as it required balancing search engine best practices with dynamic content while ensuring speed and usability.
Our Approach
To solve these challenges, we developed a flexible design system with reusable components for consistency, implemented a modular front-end class system for scalability, and optimized the job listing page by organizing content within paginated pages and improving accessibility for both users and search engines.
The Solution
- Reusable Design Components for consistent and scalable platform design.
- Modular Front-End Class System to handle growing features efficiently.
- SEO Optimization through content organization across paginated pages and enhanced accessibility, ensuring a smooth user experience and better search engine indexing.
Results & Impact
- 400% Increase in Job Board Traffic: Doughp became synonymous with safe, delicious edible cookie dough, capturing the attention of both skeptical parents and curious adults.
- Improved User Experience: The modular front-end system ensured that features were added seamlessly, while heat maps showed optimized navigation and user flow, confirming the design system's effectiveness in enhancing user interactions.
- Higher Engagement and Retention: The platform's consistent design and improved accessibility created a seamless experience, which led to increased user engagement and higher retention rates, as tracked through user activity data.
- 3x Conversion Rate with Optimized Onboarding: The optimized onboarding process resulted in a 3x increase in user conversion, helping more users complete their profiles and engage with the platform effectively.
