Secret Swap
an automated market maker (AMM) on the Secret Network, offering privacy-focused decentralized trading. Users can trade tokens securely without traditional order books and earn competitive APR returns by depositing tokens into liquidity pools, all while benefiting from the privacy features of the Secret Network.
The Challenge
As a team working on Secret Swap, we faced significant challenges due to the lack of brand guidelines, a design system, and responsiveness. Without a clear visual identity, we had to build a cohesive brand from the ground up, ensuring consistency across the platform. The absence of a design system required manually creating components, making it difficult to maintain uniformity as we added features. Additionally, the platform wasn't responsive, so we redesigned it for seamless usability across all devices while simplifying DeFi processes and prioritizing user privacy.
Our Approach
To solve these challenges, we first established clear brand guidelines to create a unified visual identity. Next, we built a design system with reusable components to ensure consistency and efficiency. We adopted a mobile-first strategy to make the platform responsive and accessible across devices. Throughout, we focused on simplifying complex DeFi processes while maintaining the platform’s privacy features, creating a scalable and user-friendly experience.
- Establish Clear Brand Guidelines: Create a cohesive visual identity that aligns with the platform’s privacy-focused mission.
- Develop a Design System: Build reusable components to maintain consistency and streamline future development.
- Implement a Mobile-First Strategy: Prioritize responsiveness to ensure seamless usability across all devices.
Results & Impact
- Enhanced Brand Recognition and User Loyalty: Establishing a strong, unified brand identity can boost user trust and increase loyalty, potentially leading to a 20% rise in user retention.
- Streamlined Development Process: Implementing a design system with reusable components can accelerate development by up to 30%, allowing for faster updates and feature releases.
- Boost in Mobile Usage: Prioritizing mobile responsiveness can improve user experience on all devices, leading to a potential 40% growth in mobile traffic and engagement.
